When Mary and Abraham Lincoln moved into the White House in 1861, Mary was 42 years old, a time when women her age dressed in somber grays, dull browns, and boring blues. But not Mary Todd Lincoln. For her, expensive clothes were a mark of importance, of breeding. She proceeded to dress like a peacock, draping herself in bold blues, crimson, yellow, and royal purple, attracting a lot of unwanted attention and sparking criticism from the Washington social elite. Brought up among the overdressed ladies of Kentucky, her gowns and bonnets were ornamented with flowers, lace, dots, and bows sewn on yards of velvet, taffeta, and silk at a time of war when soldiers were going without blankets. Mary took her fashion cues from Eugenie, Empress of France, whose parties and clothes appeared in line drawings and detailed descriptions in one of Mary’s favorite magazines, Godey’s Lady’s Book. She was admonished for wearing low-necked dresses that revealed her “milking apparatus,” said one critic, and for the “flower beds which she carries on top of her head,” said another. A petite woman, the bell-shaped dresses overwhelmed her; hoops made her look shorter and squat.
Buoyed by a grandiose sense of self-importance coupled with her new position as the president’s wife, Mary demanded what she wanted. She expected everyone to do her bidding. She was surprised when clothing merchants sent her bills. The line between purchase and donation was fuzzy. Mary looked for donors to buy her gowns and hats, rewarding them with political favors. When she blew her four-year budget for White House renovations in under a year, she contrived several plots to secretly defray her debt. In one instance, she ordered the White House gardener into selling manure from the stables at ten cents a wagonload. It raised more stink than cash. Her spending eventually came to light and became a national scandal. Lincoln was mortified and had to deal with it, all the while referring to it benignly as his beloved Mary’s silly “flub-a-dub.”

Now, back to what we were saying about Mary and her clothing:
It was an April evening in 1861. The Marine Band was playing a concert on the White House lawn. Mary and President Lincoln had invited many guests, among them Mary Cook Taft, wife of Horatio Taft, an examiner at the U.S. Patent Office. Mary Taft was wearing a delicate straw bonnet lavishly trimmed with pretty purple ribbons embroidered with little black figures. The bonnet had long strings which tied beneath her chin in a bow. Mary Taft’s teenage daughter, Julia, accompanied her to the promenade grounds that day and vividly recalled their costumes:
“My mother, of course, wore the bonnet, together with a purple and white silk over a moderate crinoline, and lavender kid gloves. I was dressed in white Swiss, much beruffled, but without hoop skirt or crinoline, which was an abiding grievance with me. But my hat…was very gratifying and almost compensated for the lack of crinoline.”
Mary and Julia walked around mingling with the other guests while the band played on. The national anthem brought those in chairs to their feet, men doffing their hats, and all standing in patriotic attention. At the close of the concert, the Taft women walked over to the south front where the presidential party was sitting, to pay their respects. Mary Lincoln could not take her eyes off Mary Taft’s bonnet. Julia recalled what happened next:
“After a few words of greeting, [Mrs. Lincoln] took my mother aside and talked with her for a moment. While I could not hear their conversation, I knew someway that they were talking about my mother’s bonnet and I was a bit puzzled at the look of amazement on my mother’s face. I did not see why my mother should look so surprised at a passing compliment from Mrs. Lincoln.”
Mary Lincoln wanted the purple strings off Mary Taft’s bonnet and asked for them. Mary Taft was angry—she loved her bonnet with its pretty purple ribbon— but what could she do? Mary Taft’s husband was a government appointee. Mrs. Lincoln could get him fired and then how would they pay for Julia’s private Washington school? So, begrudgingly, Mrs. Taft agreed to give up her ribbons to “Madam President” as Mary Lincoln requested to be called by the White House staff.
The Washington milliner Willian sent for Mary Taft’s bonnet, removing the purple ribbons for Mary Lincoln, and sending back Mary Taft’s bonnet with new lavender ribbon. Not long after this incident, Julia, who was often in the White House as a babysitter for her little brothers, Bud and Holly, the inseparable playmates of Tad and Willie Lincoln, caught sight of Mary Lincoln wearing a purple dress and a bonnet trimmed with her mother’s purple ribbons.

Source: Bayne, Julia Taft. Tad Lincoln’s Father. Boston, Little, Brown, and Co., 1931.
Readers: For more on Mary Lincoln, click here.























What a fascinating story! I especially love the influence of Godey’s Lady’s Book in this situation – I frequently refer to Sarah Josepha Hale (the book’s editor for nearly 50 years!) as one of the most influential women in 19th-century America, and this serves as good evidence for it, in a tongue-in-cheek sort of way.
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I wish I owned Godey’s Lady’s Books. Is there a good web source for archives?
You are so right about Godey’s influence. Look at the power of the press today!
Keep coming back. I’ll visit your site next.
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I haven’t found any good ones but there are a couple samples here and there on the web. You’ll always find a few of their famous illustrations for sale on eBay (quite unfortunately torn from the book itself). I recently saw a first edition book by S. J. Hale at a used book store (a gorgeous catalog of flowers!) but it was a strict “spend no money” day for me.
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Rob, I’m not sure what you’re referring to.
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i wish she could be my friend.
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thanks i loved what i got off the net
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