In post WWII America, the poodle dog became the rage. It went from being the 25th most popular dog in 1946 to No. 1 in 1960. All of a sudden, poodles
…were chic; they stood for modernity and sophistication, which anyone could shoot for, whether they were rich or just wanted to appear a la mode. Teenage girls wore stylish poodle skirts decorated with felt-appliqued French poodles wearing rhinestone collars; ladies bought handbags with embroidered poodles on the side and decorated their powder rooms with wallpaper that had pictures of poodles strolling down the Champs-Elysees. (1)
In the fifties, every glamorous movie star had a poodle – or was photographed with one.
Although they are not French, poodles came to be called “French poodles,” recalled for their clever antics in French circuses. Thus, Americans bought poodles and gave them French names like Fifi, Gigi, and Pierre. They also took them to fancy groomers:
To gaze upon a standard (full-size) poodle in a “Miami Sweetheart” cut with centered fur hearts on hips and back, pantaloon legs sculpted lathe-smooth, tassel ears, a Van Buren mustache drooping from its muzzle, a ribboned topknot, and a wagging pompon tail, parading along the boulevard in a rhinestone collar at the end of a jeweled lead, is to see an animal that has become a walking, barking work of art.
Then the poodle enthusiasts went a step further. They attempted to make an animal that was already cute even cuter. They began to use vegetable dyes to dye the dogs to match their owners’ houses, moods, and outfits. Movie actress Doris Day epitomized this fad when she appeared in the movie, “April in Paris,” with six dyed poodles on leashes.