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Alexander “Sandy” Calder (1898-1976), American sculptor most renowned for his invention of the mobile, wrote the Kellogg Company in 1923 with a suggestion for improving their cereal packaging. At the time, they were putting the wax paper on the outside of the boxes. Calder recommended putting the wax paper on the inside. Kellogg adopted Calder’s idea, sending him a note of thanks along with a box of Corn Flakes.

“Boomerangs,” by Alexander Calder, 1941. Made of sheet metal, wire, and paint, this massive, hanging mobile measures 45″ x 117″, approximately 3.5 x 10 ft. Calder Foundation, New York.

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