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Posts Tagged ‘Royal Warrants’

Queen Elizabeth's Launer handbag (4/1/09 Buckingham Palace with Obamas)

Queen Elizabeth's Launer handbag (4/1/09 Buckingham Palace with Obamas)

Since I’ve been blogging about Queen Elizabeth in general and her purse-carrying habit in particular, I’ve looked at a lot of of images of the Queen carrying purses. She seems to prefer small, unfussy black leather handbags, though she has carried a white purse before, I know. At first, the black leather handbags looked as if they could be just one bag. Closer inspection revealed slight differences in straps, patinas, and shapes. In all the bags I scrutinized, though, one theme was a constant. The clasp on the different bags was always the same. The clasp was distinctive  – covered with a gold rope emblem. The clasp looked like a string you tie on your finger to remember something. Was it a logo, perhaps? I sensed a designer lurking about.

 I was slow to catch on. Of course. The Queen doesn’t buy her purses off the rack at Macy’s; she has a royal pursemaker. That’s why the purses looked so similar. They were made by the same company.

Queen Elizabeth in Jamestown (5/4/2007) with handbag

Queen Elizabeth in Jamestown (5/4/2007) with handbag

A little further digging for the name of the designer turned up a lot of information. Evidently, not only does Her Royal Highness have a royal pursemaker to make her purses – Launer’s of London – but also a royal milliner to make her hats and a royal dressmaker to make her dresses. Currently, three British royals, The Queen, her husband Prince Philip ( AKA the Duke of Edinburgh) and their son Prince Charles (AKA the Prince of Wales) may grant “Royal Warrants of Appointment” to tradespeople who supply goods or services to a royal court or certain royal personages. The warrant allows the supplier to advertise the fact that they supply to the royal family. The Royal Warrant does not mean that these specially-honored companies must then give the Royals their goods and services for free. Rather, suppliers both continue to charge their royal customers as well as reap incredible bonuses in the marketplace courtesy of the royal endorsement.

Her Royal Majesty Queen Elizabeth's coat-of-arms

Her Royal Majesty Queen Elizabeth's coat-of-arms

Launer's "Royale" handbag

Launer's "Royale" handbag

Launer of London holds the Royal Warrant for supplying the Queen with her leather goods and purses. On the “About Us” page on the Launer company website, the Queen’s coat-of-arms is displayed boldly at the top left and right of the page. Under the company’s history, we read that:

photo of Queen Elizabeth II on the Launer company website

photo of Queen Elizabeth II on the Launer company website

In 1991, Her Majesty the Queen visited the factory on 4th March, spending virtually the whole afternoon with all the employees and seeing all the various stages of making both handbags and personal leather goods. This was a great honour for the company, and in the following year Launer was also given the right to add leather goods to the warrant.

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